Tuesday, September 21, 2004

I want my drugs

The next time you watch one of the national evening news broadcasts count the number of drug advertisements. You will be bombarded with today's drug assault with feel good brands like Paxil, Claritin, Levitra, Vioxx, Cialis, Zoloft, Zyban, Viagra, Aleve, Lipitor, Propecia, Xanax, Celebrex.... (Disclaimer: I'm being very presumptuous that any sane person still watches one of these liberal bastions of American news outlets. It is however, safe to assume a majority of America's hypochondriacs view this dribble.)

Some interesting aspects to this barrage of chemical enhancements. First, they require perscriptions - you know an MD's recommendation and signature before the visit to your local Paxil pusher. Apparently the advertising strategy is to convince the drug happy and gullible public that they have an affliction that needs attending to posthaste and then arm the buzz heads with 10 second sound bits of medical jargon to browbeat their doctor with. If the doctor doesn't play their role pronto then one simply opens up the spam filters on their email server and before the first keystroke they'll have two dozen internet options to procure their favorite brain fog, delivered conveniently to their doorstep. Second, the ads use vibrant and healthy actors - too healthy. In fact, it's clear that they use twenty-something youngsters and add the temple gray and the 1970's wardrobe. This is quite clever. The subliminal process convinces the cloudy minded viewer that if Tarzan and Jane need arthritic soothing creme or acid refex terminator then their sore ass with it's 30 pounds of excess human lard hanging off a stiff jointed carcess for sure needs some synthetic pick me up.

Now I will say every once in awhile a covalent bonded wonder is introduced that catches even my holistic attention. The recent ED curables are such products. I was never a Viagra convert - too many stories of heart stoppages for my libdo. My simple brain rationalizes that if you're dead you can't do the belly dance. But the two new brands have a new twist. I need to point out that ED has never been nor will ever be an issue for this willy wacking wunderkind. However, when I hear that four hour marathons are possible my pheromone antennae perk up. This maybe the answer to the bravado that every testosterone laden male has promised their partner(s) but failed miserably at many times during their prime manhood years. That all elusive all night sweatfest. Captain Chemical has created an energizer bunny for the nuggie noggie.

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